Fire Safety Project

Digital Marketing Consultant

Project Executed for:


Project Importance:

This is a prestigious project from EFFPL. EFFPL handles all phases of fire protection, including pre-planning, engineering and design, coordination, project management, and installation. EFFPL mainly services the MNC’s, Government and Semi Government Organizations, Medium and Large Scaled Industries, Chemical and Pharma Industries, Automobile Industries, Food and Beverages Industries, Mechanical Industries and Steel & Power Plants for their Fire Fighting Equipment’s and needs.

Client Services:

As the client is one of the leading service provider in the area of fire fighting equipment’s and solutions to industries in India and around the world. Their main services include providing the fire-fighting equipment’s and solutions to the MNC’s, Government and Semi Government Organizations, Medium and Large Scaled Industries, Chemical and Pharma Industries, Automobile Industries, Food and Beverages Industries, Mechanical Industries and Steel & Power Plants.

Client Requirement:

Client was more interested in Increasing the organic traffic and requested for more online presence with Search Engine Optimization and lead Generation through organic traffic and ranking on Google.The Client’s organic traffic is limited and hence there are no inquiries. The client was more interested in getting SEO services from us and wanted the website to rank organically on google to drive more traffic there by business inquiries and conversion to actual business deals.

How did I achieve it? Through SEO & SEM:

Based on the Client Requirements I have received, I have followed the below strategy to define and generate the quality leads for a win-win situation:

  • Client Requirements analysis:

Client Requirements have been analyzed thoroughly and solution description has been framed. The targeted Google Organic Search Traffic from the Client requirements has been noted and strategies like targeting completing on-page SEO and off-page SEO on the clients website has been followed. The content on the website has been successfully optimized to SEO optimized content.

  • Client Requirement Lead Target Area Analysis:

The client is based out in India. Most of the existing traffic was coming from India, but in limited in number. I have to target the leads through Google organic searches. There was a need to optimize the existing content on the website to make it SEO compatible and hence I have done complete on-page seo for the content on the website to make sure that content is unique, non-plagiarized and SEO optimized, so that it can be easily ranked on Google.

  • SEO Optimization with High Traffic driving Keywords:

After identifying the high-traffic driving keywords, the next step I have followed is to optimize the content of clients website by on-page SEO. I have optimized every page and post on client website with high-traffic driving keywords to drive quality organic traffic. I have also built the high quality backlinks through blog submission, article submission, web-directories submission, social book-marking, profile book-marking, Guest Posting on high Domain Authority websites there by generating quality of backlinks that i have created for the client. It helped client to increase the Domain Authority and drive more traffic from these backlinks.

              On-Page Optimization strategy followed as per the following:

• Optimized content for page headings
• Optimized meta tags
• Optimized the website
• Improved the conversion rate for the website
• Increased user engagement
• Created XML Sitemap
• Created and optimized new file

             Off-Page Optimization strategy followed as per the following:

• Bookmarked the web pages online for quality link building
• Created business profile listing
• Optimized blogs for commenting
• Submitted videos, articles, and free PR for promotion
• Focused on local and organic marketing, image sharing, and info-graphic submissions

               Keyword Analysis Strategy followed as per the following:
• Researched the best keywords
• Tools used: Word-tracker, Keyword Discovery and other popular tools

Now, that i have the clients requirements, feasibility study done on the client requirements, statistics generation analysis done on the high traffic websites that drive niche relevant travel organic search data and traffic. Now, that i have also worked on the on-page SEO and off-page SEO such as link-building on high quality niche relevant blogs, the next work is to monitor the client website for organic traffic and ranking. I have submitted the website back-links that was created on clients website on high traffic and quality search engines around the world to make sure the indexing is done properly and Google can Index the website very soon. One More part of this work is to make sure the XML Sitemaps are up-to-date in Google Webmasters and to monitor if all the URL’s are getting indexed on regular basis.

  • Mobile compatibility issues and Website issues monitoring:

Since the XML Sitemaps are submitted on the Google Webmasters/Search Console, the URL’s are now indexed by google. I had to keep on monitoring the Google Webmasters/Search Console for any website compatibility or mobile compatibility or any performance issues being posted by Google Webmasters/Search Console

Result achieved for Client due to this Lead Generation:

Clients organic traffic has been increased to 5X fold from usual low traffic, from the day we started the project. The organic search lead generation project along with Google Adword paid leads generation is very successful as it created a win-win deal for both Client and Me. The SEO along with Google Adwords campaign helped customer to increase the business inquiry leads and turned the inquiry into a actual business deal as well.